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Today’s business environment has grown competitive in ways previous generations never experienced. As the economy and business world grows more complex, businesses must adapt or perish. The need to keep pace means that management must push its employees to perform with more urgency than in previous eras. It also means that in order to remain competitive, companies must find and retain top talent.

Companies cannot afford to lose good people. They also cannot afford the inefficiencies that result from dysfunctional teams. The way to compete in dynamic business sectors is through the creation of unparalleled team cultures. These cultures drive employees to perform at their best. They also instill loyalty because employees believe in the company, its mission, and their team members. Here are three examples of excellence and why they succeed.



Zappos hires for cultural fit. As with the shoes it sells, Zappos knows that fit is everything. The most well-constructed and attractive shoe does you no good if its the wrong fit. For this reason, Zappos managers are trained to emphasize cultural fit during the interviewing process and half of its hiring criteria is based on the applicant’s suitability for the company’s culture. This example shows the importance of hiring candidates based on how their personality and values suit the company as much as their skills and experience.


Southwest Airlines

Once you’ve hired the right people, you’ve got ensure they work in an environment that motivates them to perform and stay on the job. Airlines as a whole have a reputation for poor customer service. Southwest bucks this trend. Its employees are known for going the extra mile to provide great customer service. The reason is simple. Southwest gives its employees permission to do what they feel is right for the customer. While other airlines may restrict employees with policies that force them to work against the customer’s wishes, Southwest empowers its employees to work with them. When such positive thinking comes from the top, a great culture is bound to emerge.



This oil-and-gas giant shows the importance of employee well-being in creating a positive culture. Chevron treats its employees as stakeholders. It also provides health and wellness benefits meant to keep them healthy, happy, and productive. The company encourages work-life balance. By taking this attitude, the company communicates that its employees are important and treats them as human beings, not machines. The result is a team-oriented culture where employees look out for each other and the company.